Nike

“What Are You Working On?”
feat. Yuto Horigome

After winning a historic gold medal in the first-ever skateboarding competition in the Olympics, and achieving one of the biggest feats in the sport at just 22 years old, where do you possibly go from there? For Yuto Horigome, it’s a question that he’s spent the last year trying to answer. It has meant going back to his roots – skating in parks and hanging with his hometown friends – and redefining what “success” really means, especially when sporting success comes with a price. As his star rises, and so does his fame, every podium placement might mean sacrificing another degree of freedom for a young skater still deeply passionate about the culture.

CLIO Awards - Bronze (Best Branded Content)
ONE Show - Shortlist (Branded Entertainment, Long Form)
BERLIN Commercial - Shortlist (Branded Content, Long Form)
ADC Awards x2 - Shortlist (Direction, Branded Content)

Client: Nike
Creative Team: Amy Otsuka, Becky Wang, Eri Imamura

Agency: Push Media
Copywriter: Mike Sunda

Prod Co: Namaka
EP: Kenji Sato
Prod: Simon Amar
Prod Mgr: Ami Matsubara
DP: Mikul Eriksson

Editor: Matt Osborne
Composition/Sound Design: Andy Nagashima
Colorist: Mikey Rossiter